Jon-Paul LaFerriere, Principal Consultant

B2C / D2C Growth Marketing Services

Specializing in SEO / AEO, Analytics, CRO, D2C e-Commerce, Agentic Commerce Optimization

http://jp-headshot-2026-digital-marketing-ecommerce-seo-services-b
New landscape, same challenages

The Top 5 Marketing Challenges Faced By Companies

In a recent survey, fielded among 250 US marketers at companies with at least $50 million in revenue, it was found that more than 6 in 10 (62%) marketers struggle to create awareness and drive efficient visibility in a rapidly changing landscape. (Source: 2026 Study by ChannelV Media)

Driving awareness
62%
Driving revenue increase / ROI
52%
Attribution and reporting
65%
Building trust / authority
54%
Differentiation in-market
60%

That's where I come in

1:1 Strategy + Hands on Keyboard = Actual Growth

I execute across the entire marketing operation, at all levels. From exec level discussions and OKR's / strategy development, to logging in and setting up custom data layer variables in Google Tag Manager to track ecommerce events in GA4. My goal is to help everyone excel at each step of the way.

Marketing budgets that drive change
ROI that you can point back to

Lanes I Swim In

Ai Enablement

Want to level up your orgs Ai adoption? Python, n8n, and LLM pipelines that kill tedious workflows to accelerate your team and scale YOU.

Programmatic Media

Programmatic media buying across niche DSPs, with prospecting and retargeting built for strong ROAS and low cost per acquisition.

Analytics & Attribution

Data and intuition should work together. I specialize in GA4 / GTM / tracking pixel management and attribution modeling.

Conversion Rate Optimization

Data-driven CRO and A/B testing on PDPs, landing pages, and signup flows that lift conversion. Tactics that move the needle.

SEO / AEO / Organic

Deep technical audits, competitor forensics, and AI-era strategy that scale organic revenue. From EEAT to programmatic SEO, we can help.

Ecommerce Growth

From auditing to hands on keyboard, I cover full-funnel D2C and B2C strategy across SEO, lifecycle, and paid, owning the digital P&L.

Who I've Worked With / On / For

(Including but not limited to)

Digitas

Digital marketing agency

In-House

Primacy

Digital marketing agency

In-House

Main Event Digital

Digital marketing agency

In-House

Rebel Interactive

Digital marketing agency

In-House

NDZ Performance

Firearms & ammunition (e-comm)

Direct

Totally Promotional

Promotional products (e-comm)

Direct

iPromo

Promotional products (e-comm)

Direct

MiracleSuit

Swimwear & apparel (e-comm)

Direct

Venus Swimwear

Swimwear & apparel (e-comm)

Direct

Victoria’s Secret

Apparel & lingerie (e-comm)

via Digitas

Travers Tool

Industrial tools (B2B)

via Main Event Digital

Barcodes Inc

Barcode / RFID / POS (B2B)

via Main Event Digital

Fiber Glass Tank Solutions

Fiberglass tanks (B2B)

via Main Event Digital

Leviton

Electrical & smart-home (mfg)

Direct

Absorb LMS

B2B SaaS / EdTech

via Digitas

Cornell University

Higher education

via Primacy

Carlow University

Higher education

via Rebel Interactive

Global Atlantic Financial

Financial services / insurance

via Primacy

What People Are Saying

"JP is a rockstar! Incredibly proactive, driven individual and always willing to go the extra mile. Best of all - he knows what he's talking about. Truly an SEO guru. Working with JP has been great!"

COO, DigiWise/Main Event Digital

Donovan Morrison

"JP was great to work with. He lead the client relationship with impactful and strategic SEO initiatives, and always approached every meeting with the with a deep understanding of our business and SEO needs.”

Lead SEO, Victoria's Secret

Steve Szuter

"JP is as upstanding and hard-working as they come! I had the pleasure of working with JP during my time at Absorb Software. He led the way in identifying key SEO strategies to take our authoritative position in the SERP (and the market) to the next level. He's data-driven, knowledgeable, and collaborative. He's also just a great human overall with the best developer dad jokes around. Seriously, ask him. I highly recommend JP's skills to anyone needing help with SEO, especially from a technical perspective, and would work with him again in a heartbeat."

Digital Director, Absorb LMS

Katie Leahy

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West Hartford, CT

Based In The USA

+1 (860) 255-8557 

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hello@raredog.co

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